The ad, which notes that it normally takes 23 mins of cycling for doing that, shows a montage of individuals on a huge stationary bicycle happily trying to generate a can of its cola, with carnival music playing in the background. The video is unusual since it so addresses just how many calories are in its drink frankly. But it also takes a frequent criticism used by wellness advocates and spins it in a content light. CBS TODAY Healthwatch New Coke industrial addresses weight problems crisis Coca-Cola is giving an answer to charges that Coke and additional soft drinks are shortening lives by producing people fat, in a fresh ad campaign.Retail prescriptions for steroids rose from 171.3 million in 2007 to 207.6 million in 2012, with topical steroids accounting for 39 million prescriptions. One guy with a stark view of this trend is normally Gur Roshwalb, M.D., CEO of Celsus Therapeutics, a drug development company concentrating on novel non-steroidal anti-inflammatory, first-in-class synthetic drugs termed Multi-Functional Anti-Inflammatory Medicines . Regarding to Dr. Roshwalb, prolonged usage of steroids can result in undesirable side effects such as for example tachyphylaxis , rosacea, stretchmarks and skin atrophy.